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3 Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing

While data-driven marketing might be a new(ish) term, the principles behind the adoption of the strategy are not. Data-driven marketing takes functions of marketing that have previously not been...

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Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually...

The percentage of emails being considered SPAM is hovering somewhere around 70%, This means that email marketers need to be savvier than ever when figuring out how to reach potential customers. If...

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5 Steps to Increase Conversion Rates with Account-Based Marketing

What is account-based marketing? As Demandbase defines ABM: “It’s a set of principles that range from… trying to engage large, named customers at a deeper level, to pursuing new, high-value accounts...

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5 Proven Strategies to Rid Sales and Marketing of Bad Blood

When your sales and marketing teams aren’t exactly seeing eye-to-eye, your overall productivity, revenue growth, and profit might seriously be suffering. In fact, companies who don’t have alignment...

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The Ultimate Presenter Checklist for Running (Seemingly) Flawless Webinars

If you’ve been asked to be a presenter for an upcoming webinar – congrats! Webinar presenters are most often chosen because they are articulate, engaging, and an expert in their field, so kudos to...

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Presenting a Webinar? Build an Emotional Connection with Your Audience

With marketing departments running quicker (and leaner) than ever, we know that the list of “to-dos” is long and triaged. So why spend the time, resources, and energy to host a webinar? It’s a good...

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Top 10 Instagram Influencers

10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen Social media influencers hold a great deal of power. These people aren’t just racking up the followers; they’re...

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Lead Qualification: Rethinking BANT in the Modern B2B Sales Cycle

In today’s complex B2B sales cycle, it’s important that an organization’s sales and marketing teams create a clearly defined and agreed upon, definition of a qualified lead. Distinctly identifying...

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Marketing Tools for the Makers & Doers of the Manufacturing Industry

Being an American manufacturing company is no easy feat. Manufacturers today are tasked with staying innovative, creating high-quality products, and keeping costs low to keep work from going overseas....

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10 People You Should Follow On Twitter If You’re In Marketing

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can...

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Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

True or False: Modern marketing departments are dominantly focused on demand generation activities? Well, the answer is slightly more complex than true or false… but if we had to choose, we’d say...

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CMO Interview: An Inside Look at Marketing Trends

With the end of Q, some of the madness around here died down (temporarily). We tracked down our CMO, Kevin Bobowski, to pick his brain about current marketing trends, allocating resources for the...

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3 Reasons Why Your Webinars Suck

Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate...

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Digital Storytelling: A New Virtual Reality Might Not be Far Off

You’re standing in the middle of the train tracks. You look to your right, endless tracks as far as the eye can see. You glance to your left and far, far off in the distance you see a train is coming....

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How to Harness the Power of a Referral Marketing Business

In this digital age, marketing supports the attract, capture, and nurture stages of the customer lifecycle, ideally with a clean handoff to sales close to the purchase point. After the sale, the...

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How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages

As modern marketers, we’re all familiar with the lead generation funnel. You know, the one that hasn’t changed since the 90s, the one that shows up in every general marketing deck, created in Microsoft...

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How Developing a Sales Team is Like Professional Football

McKenzie Ingram, one of Act-On’s marketing journalists, sat down with Luke Smith, Act-On Regional Sales Director & Area Leader in the Portland office, to discuss his experience leading a sales...

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10 TED Talks to Watch to be a Better Marketer

TED, a nonprofit founded in 1984, was created as a forum for thought leaders to give an 18-minute or less talk on the places and spaces where technology, entertainment, and design collide. TED’s...

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10 Things You Need to Know About Account-Based Marketing

Account-based marketing (ABM) is a big deal. It seems as though it’s being mentioned on every webinar, at every marketing conference, and in all major marketing strategy discussions. But despite all...

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10 LinkedIn Groups To Join If You Work In Marketing

With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends,...

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Inbound Marketing or Outbound? Which is the Winner?

The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound...

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How (and Why) Customer Success is Different from Customer Support

Do you remember the switch five or so years ago? When all of a sudden your customer support team was now called your customer, or client, success team? When service account managers were now called...

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How, And Why, You Should Calculate Customer Lifetime Value (CLV)

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer....

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6 Things to Consider When Creating Your 2017 Marketing Plan

If you’re like me, you woke up yesterday unable (or unwilling) to believe that it was already December. While the holidays are are in full swing, it’s time to start making some concrete plans for your...

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